Lady Gaga was on track to sell millions with ARTPOP; ARTPOP was also on track to be legendary. But what happened instead, was one of the biggest disappointments in recent pop music history.
According to this Billboard article, a claim from an Examiner article reported that Gaga’s lackluster opening day sales have reportedly lost $25 million for her home record label Interscope. Lady Gaga's ARTPOP sold 258,000 copies on its opening week, a far cry from her Born This Way debut which sold 1.1 million copies. Although the Examiner article no longer exists, you can read Gaga’s response to her costing Interscope millions below:
